Time back. Self-love forward.
Life moves fast, and every minute matters.
We believe true beauty begins with balance, that delicate point where a woman finds harmony between her many roles and her own well-being.
Our vision celebrates this equilibrium by bringing stability, calm, and confidence to every day, simplifying her routine so she can spend less time managing her hair and more time living her life.
When beauty feels effortless, balance naturally follows.
Meet the Glow Duo
Crafted with precision. Grounded in purity.
Our two-step system smooths and straightens hair up to 90%, restoring natural shine and effortless movement that lasts for months.
Together, Glow Prep and Glow Protein create a seamless transformation, purifying, restoring, and sealing the hair for enduring brilliance and strength.
Every detail refined. Every result extraordinary.
Why We're Chosen
FORMALDEHYDE-FREE
Clean performance.
No toxic fumes.
SHINE & CONTROL
Murumuru and shea butters
keep hair sleek for months.
SMART SCIENCE
We rinse before heat
for healthier, stronger hair.
HYDRATION & REPAIR
Rice, soy and silk proteins
rebuild from within.
NATURAL OIL INFUSION
Castor, argan, and palm oils
nourish and protect.
NO WAITING
Wash same day.
Glow instantly.
How it works
GLOW PREP
Detox Shampoo
Prepares hair with a gentle, deep cleanse that removes product buildup, oils, and minerals that block absorption. This step opens the cuticle, allowing the treatment to penetrate evenly for smoother, longer-lasting results.
GLOW PROTEIN
Straightening Treatment
Glow Protein is a gentle, formaldehyde-free treatment that smooths, strengthens, and restores hair. It’s rinsed before ironing to protect from heat damage, leaving hair silky, frizz-free, and naturally radiant.
The Glow Effect
Real hair. Real balance. Real glow.
For Stylists:
Effortless hair. Extraordinary impact.
You don’t just style hair. You shape how women move through their world.
Every moment behind the chair is a chance to give back something priceless: time, calm, and confidence. Amarti empowers you with the tools, education, and innovation to create results that last, routines that simplify, and beauty that feels as pure as it looks.
Join a new era of hair artistry built on integrity, intention, and care.
Time Restored
Fewer steps. More life between them.
Amarti’s advanced protein technology smooths hair for up to
16 weeks, reducing blow-dry and straightening time by up to 70%.
Less heat, fewer steps, and more moments that belong entirely to you.
+30 minutes
Every morning: simplified.
Less time fighting frizz, more time simply getting ready and going.
+5 Hours
Every week: regained
Reduced blow-drying, fewer retouches, and effortless manageability day after day.
+40 Hours
Every month: restored.
The equivalent of a full work week back, without compromising style or shine.
Every bottle gives back.
When someone chooses Amarti, they become part of a movement that supports mental wellness initiatives focused on awareness, access, and healing.
Our contributions help fund programs that provide therapy, education, and emotional support for anyone navigating their own mental health journey.
For us, beauty only matters when it restores confidence, balance, and connection within ourselves and in the world around us.
Lavender isn’t just our color. It is the symbol of that promise.